Sports logos are supposed to identify a team. That’s the basic job. Put a mark on a helmet, jersey, cap, court, rink, field, scoreboard, ticket, Continue the Story
Logo History
How sports team logos were created, changed, and redesigned, with the history behind the most famous and controversial logos in American sports.
The Most Controversial Hall of Fame Snubs in Sports History
Hall of Fame snubs make sports fans furious because they attack something deeper than a stat sheet. A championship is decided on the field. A Continue the Story
The Most Controversial NFL Logo Changes
NFL logos are dangerous things to mess with. A logo might look like a helmet decal, a bird head, a pirate flag, a letter, or Continue the Story
The Evolution of American Sports Logos: How Team Identity Became Big Business
A sports logo carries more power than most people realize. Fans see it on jerseys, hats, stadium walls, old ticket stubs, trading cards, and championship Continue the Story
Back to it’s Roots for the New Montreal Logo
Once again, the Montreal FC team has changed its logo. This logo change represents an effort by the club to go back to its roots. Continue the Story
Sports History Group’s New Partnership
Sports History Group LLC is excited to announce a partnership with the non-profit organization Footsteps Missions. For 2022, all sales of any sold branding products Continue the Story
Minnesota Twins Logo History: What the TC Means and the 2023 Rebrand
Few franchises have as much history as the Minnesota Twins. Founded in 1901, they were known as the Washington Nationals and the Washington Senators for Continue the Story